Buy less diamonds (rumors that diamonds are worthless)
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List of contents for this article:
- 1、Why are young people suddenly keen on buying gold and rarely choose diamonds?
- 2、Why doesn't anyone buy diamonds?
- 3、399 What is the secret behind buying 14000 diamonds?
- 4、Which one is better to buy for rubies or diamonds at an affordable price?
- 5、[Tao Ge Lecture Hall] Why is the lower the price of diamonds, the lower the demand?
Why are young people suddenly keen on buying gold and rarely choose diamonds?
The influence of economic factors From a realistic perspective, the economic situation of young people is also an important factor affecting their consumption choices. As a high-priced commodity, diamonds are not such an urgent need for young people under great economic pressure. In contrast, the price of gold is relatively stable and has certain investment value, which makes young people more inclined to choose gold under limited economic conditions.
Young people are becoming less and less fond of buying diamonds, which is mainly affected by three factors: price fluctuations, changes in aesthetic and consumption concepts, and the rise of artificial diamonds. At the same time, the prosperity of the gold market has also diverted some diamond consumption demand. The specific analysis is as follows: Price fluctuations affect purchasing decisions. Diamond prices fall: Diamond prices have experienced a 40% drop in the past year, and the market appeal has declined.
In contrast, diamonds have relatively little innovation in style, which is difficult to satisfy young people's pursuit of fashion and personalization. To sum up, the reasons why diamonds are gradually being abandoned by young people mainly include the focus on practicality and value preservation, the inflated market price of diamonds, and the popularity of new styles of gold jewelry. These factors combine to make young people more inclined to choose gold rather than diamonds when purchasing jewelry.
Even among Chinese-funded companies, I Do's influence is inferior to that of jewelry brands such as DR and Chow Tai Seng.
Analysis of future trend of diamond prices may continue to fall in the short term: According to predictions from some industry insiders, diamond prices are expected to continue to fall in the next year, and natural diamond prices are expected to fall by 20% to 25%, compared with last year's price high., almost cut in half. This is mainly due to the combined effect of factors such as the current sluggish consumer market, the decline in purchasing power of young people, and the impact of cultivating diamonds.

Why doesn't anyone buy diamonds?
Consumer consumption concepts return to rationality. More and more consumers are no longer confused by marketing rhetoric and realize that natural diamonds are not scarce, and that recycling channels are chaotic and lack unified pricing makes it extremely difficult to realize. Nowadays, many newlyweds prefer to choose gold jewelry and small carat cultivation diamonds when preparing for weddings, or shift their budgets to more practical areas such as buying a house and traveling.
The core reason for the devaluation of diamonds is the maturity of synthetic technology and the change of consumption concepts, which has led to the loss of the scarcity premium of natural diamonds. The physical and chemical properties of diamonds cultivated in the Technology Impact Laboratory are completely consistent with those of natural diamonds, but the cost is only 1/3 of that of natural diamonds. In 2023, global cultivated diamond production will exceed 20 million carats. China's production capacity will account for 40% of the world. Zhecheng, Henan has become the world's largest production base.
Natural diamonds are not rare, and the recycling channels are chaotic and there is no unified pricing, making it difficult to monetize. Many people no longer believe that they must buy diamond rings for marriage, preferring to use their funds for practical expenses such as buying a house and traveling. The accessory attributes of natural diamonds are being replaced by cultivating diamonds, gold, pearls, jade and other products. Consumer interest in these non-diamond products has increased, directly squeezing the market share of diamonds.
The main reasons why people don't like to buy diamonds are as follows: consumption downgrade and non-essential consumption reduction: Young people are subtracting from some non-essential consumption. Diamonds, as spiritual consumer goods, have been postponed by many young people under the influence of factors such as declining income and inflation. Changes in the concept of marriage and love: The concept of marriage and love of a new generation of young people has changed, and marriage and love are no longer the only reason to buy diamonds.
399 What is the secret behind buying 14000 diamonds?
1. The high probability of buying 14000 diamonds per yuan is a consumption trap, and there are many typical routines behind it. Such low-cost diamond sales basically use consumers 'differences in information on the value and identification of diamonds to trick buyers. False propaganda exaggerates the value, merchants will deliberately obscure the true quality of diamonds. For example, they will package ordinary broken diamonds and cultivated diamonds into natural high-quality diamonds, claiming that the original price is tens of thousands of yuan and the current price is cleared.
2. False propaganda exaggerates the value. Merchants will deliberately exaggerate the quality, preservation space and market value of this diamond, making consumers feel that they have taken a huge advantage. However, in fact, the actual quality of this product is extremely poor and it is not worth it. Selling price.
3. There is a high probability of multiple tricks in the promotion of buying 14000 diamonds for yuan. It is almost impossible for it to be a real natural diamond transaction, and consumers are easily deceived. There are the following common routines for promoting this kind of ultra-low-priced diamond: The selling price of normal natural diamonds is strongly related to the weight and quality. Even if a small fraction of a natural diamond of 14000 is broken, the cost of 399 yuan is far lower than its actual value.
4. The high probability of buying 14000 yuan games is a routine for fraud or inducing consumption. Players are likely to face risks such as running out of money and theft of accounts.
Which one is better to buy for rubies or diamonds at an affordable price?
1. The production of natural rubies is scarce and expensive. Therefore, if it is worn for daily use, it may be more appropriate to choose diamonds. For collection, even rubies, larger gemstones should also be selected because the collection value of small rubies is relatively low.
2. At the same price point, ruby rings may have greater value-added space than diamond rings, but this also depends on a variety of factors. The following is a detailed explanation of this conclusion: Scarcity differences: Rubies: Especially high-quality rubies of 5 carats and above, the scarcity is significantly higher than that of diamonds of about 1 carat. This scarcity makes high-quality rubies more popular in the market and have greater value-added potential.
3. The final choice of ruby or diamond depends largely on personal preferences and aesthetics. Everyone has different preferences for gemstones, so there is no absolute "which is better". Summary: Rubies and diamonds are both very precious and beautiful gems, each with its own unique symbolic significance and price factors. When choosing, it should be decided based on personal preferences, budget and specific needs.
4. So for rubies and red diamonds, their values in different aspects may be different manifestations, but overall, it can be seen that red diamonds are more expensive than rubies in terms of some values. This is also due to its rarity, but when choosing, it is enough to choose the one that suits us. It is not necessary to chase the trend and buy what people think is good.
5. In addition, if you choose between a diamond and a ruby of more than 3 carats, the value of the ruby may not be comparable to the value of the diamond. If it is heavier, rubies are known for their rarity, not diamonds. Even if the ruby and diamond value reach more than 10 carats at the same time, the ruby will win. The definition of price mainly depends on consumers 'preferences for the product and personal financial capabilities. Judging from the collectible value alone, rubies are still higher.
[Tao Ge Lecture Hall] Why is the lower the price of diamonds, the lower the demand?
To summarize, the phenomenon that the lower the price of diamonds, the less demand is essentially the negative network externalities caused by the vanity effect.
To sum up, the lower the price of diamonds, the smaller the demand, mainly because its symbolic significance and value-preserving and value-adding effect weaken as the price falls.
The general rule is that price is proportional to demand. But there are special exceptions: the lower the price of some commodities, the smaller the demand, such as diamonds and jewelry. Because wearing jewelry symbolizes a certain identity and status, if the price drops and loses its symbolic meaning, people will not buy them; at the same time, jewelry has the effect of maintaining and increasing value. If the price drops and loses this effect, people will not buy it again.
Oversupply: When the supply of diamonds on the market exceeds the demand, diamond prices fall. This may be due to factors such as the discovery of new large diamond veins, improved mining technology, or reduced consumer demand. Global economic situation: Changes in the global economic situation will also affect diamond prices. For example, an economic recession or deflation may cause consumers to lose purchasing power, lowering diamond prices.
Changes in consumer demand: Reduced consumer demand for diamonds can also cause prices to fall. This may be due to economic factors, changes in consumer preferences, or the emergence of alternatives. Nonlinear relationship between carats and price: In some cases, diamonds with smaller carats may be more popular than diamonds with larger carats, so the price may be lower.
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